The Build Effect examines personal and social issues through the lens of entertainment and celebrity culture. If you feel like Loose Women, This Morning or The Wright Stuff doesn’t speak directly to you, then this is the show for you.

A new lifestyle entertainment show aimed at under 35s, tackling the social and life issues of today, from mental health awareness to sexual harassment, all through the optic of entertainment and celebrity culture. Crucially, this is not a celebrity gossip show; it gives us a rundown of some the trending celebrity stories that week, but the end goal is not the story itself but to examine the issues it throws up.

The show will take place at 1.15pm (when Simon Atkins will be joined by singer Michelle Heaton, social media star Esther Falana & author Poorna Bell) & 3.30pm (when Matt Johnson will be joined by Love Islander Montana Brown, social media star Esther Falana & TV personality Jeff Brazier) during the afternoon on Wednesday 15th August 2018 at Oath, 11 Capper Street, just off Tottenham Court Road, central London. If you would like to join us for an afternoon of interesting chat, then apply now!